Purpose branding is the process of trying to be relevant and remarkable based on participating in a meaningful purpose that can better our world or the communities we are part of. In it simplest form, purpose branding provides us with a chance to help change the world for the better.There are a number of benefits for brands to actively choose to become brand activists .
Purpose branding can serve as a social glue to commit people to each other to better the world together.
Purpose branding can provide people, leaders and followers a platform upon which they can contribute towards cultural conversations.
Purpose branding can serve as a “filter” by which we make effective choices and allocate efforts and resources in line with our values and ambitions.
Purpose branding can serve as a “seed” of possibility for a better tomorrow, giving us the courage to believe in this better tomorrow without necessarily knowing how to get there or how it will look.