But lets pause here for a minute. So why the name apple? Obviously looking at the first logo, it would be easy to tie its influence to Isaac Newton, but there a lots of other stories too. Firstly, Steve Jobs liked the Beatles so much that he named it after their record label. I have also heard that Jek Rakin, thought that apples was the perfect fruit and without another name he liked went with that. I also read somewhere that having worked for Atari, he wanted a name that would appear near the top of alphabetical lists. Other ideas suggest apple being the fruit of knowledge, based on the adam and eve story.
One of the most interesting stories I read was that the original rainbow apple logo was a tribute to Alan Turing, an English mathematician, logician, cryptanalyst and computer scientist, whose concepts played a considerable part in the development of the modern computer system. Turing was homosexual and heavily persecuted for this which was, at the time, illegal in the UK. In 1954 he committed suicide, by cyanide poising. A half eaten apple was found with his body, which was thought to have contained the cyanide. Hence forth a half eaten apple was a symbol for Alan Turing and his life’s work; and thus the apple logo, with a bite out of it was a reference to this. Seemingly the rainbow stripes could also relate to this, being an iconic gay symbol. However, both the company and at the designer however state that there is no real truth in this, as poetic as it is.