The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power and demographics, as well as by psychographics.
Read more: Target Market Definition | Investopedia http://www.investopedia.com/terms/t/target-market.asp#ixzz3sPxldcLo
Follow us: Investopedia on Facebook