The traditions of the working cowboy were further etched into the minds of the general public with the development of Wild West Shows in the late 19th and early 20th centuries, which showcased and romanticized the life of both cowboys and Native Americans.[61] Beginning in the 1920s and continuing to the present day, Western movies popularized the cowboy lifestyle but also formed persistent stereotypes, both positive and negative. In some cases, the cowboy and the violent gunslinger are often associated with one another. On the other hand, some actors who portrayed cowboys promoted positive values, such as the "cowboy code" of Gene Autry, that encouraged honorable behavior, respect and patriotism.[62]
Likewise, cowboys in movies were often shown fighting with American Indians. However, the reality was that, while cowboys were armed against both predators and human thieves, and often used their guns to run off people of any race who attempted to steal, or rustle cattle, nearly all actual armed conflicts occurred between Indian people and cavalry units of the U.S. Army.[citation needed]
In reality, working ranch hands past and present had very little time for anything other than the constant, hard work involved in maintaining a ranch.