Next, we will be talking about how the overall hours we spend watching streamed video will exceed the hours spent watching broadcast TV; at the current pace of change, maybe that will happen around 2020.
Streaming is overtaking broadcast for the simple reason that consumers see more value in something that is delivered
when they want to watch it rather than when the clock hits a certain hour. Simultaneously we are creatures of habit, so although the value of getting something on demand is
obvious, the change happens gradually.
Games will soon be streamed – because why would people want to wait another hour for the download to finish if they
can start playing already now? Books and magazines will also
be streamed – not always because the download takes too long to wait for but also because it may be cheaper to pay
for just those sections that you read.
Music will be streamed because… oops, that already happened!