The 20-year period of high birth rates immediately following World War II in
the United States, Canada, Australia, and NewZealand produced a large and stra
tegically
important birth cohort within the respective populations of these four
countries. In the United States, this baby boom cohort numbers 76 million; in
Canada, 8 million; in Australia, 5 million; and in New Zealand, about 1 million.
Today, these baby boomers are somewhere between ages 54 and 34. Given the
sheer size of this generation and their effects on the demand for consumer prod
ucts and services in these countries, the tourism and hospitality industry cannot
ignore the opportunities and challenges presented by this aging generation. Con
sumer behavior research to monitor their changing needs is an important task for
strategic planners in tourism and hospitalit
The 20-year period of high birth rates immediately following World War II in
the United States, Canada, Australia, and NewZealand produced a large and stra
tegically
important birth cohort within the respective populations of these four
countries. In the United States, this baby boom cohort numbers 76 million; in
Canada, 8 million; in Australia, 5 million; and in New Zealand, about 1 million.
Today, these baby boomers are somewhere between ages 54 and 34. Given the
sheer size of this generation and their effects on the demand for consumer prod
ucts and services in these countries, the tourism and hospitality industry cannot
ignore the opportunities and challenges presented by this aging generation. Con
sumer behavior research to monitor their changing needs is an important task for
strategic planners in tourism and hospitalit
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