Joseph S. Nye (2005) making the first scientific study on the concept of “soft power” says that the policies with attractive identity, political value and institutions and also based on moral values and legitimacy are necessary to create soft power. He also underlines that an attraction center could only be created by this way and the preferences of foreign society could be manipulated through persuasion. As it is seen, this process underlined by Nye is long term and challenging. This also requires being decisive, being patient and working hard besides using all the present soft power elements accordingly. During the planning process of public diplomacy strategy, these should be determined to have effective results: Which soft powers will be used, when, how and who will manage (Özkan, 2014a, 305).