The end (right-side) of the cycle in Fig. 2 depicts knowledge having impact on organizational
performance. Those who have an academic interest in KM sometimes forget that organizational
performance improvement is what KM is ultimately all about. Anticipated improvements
are the primary basis that organizations use to judge the value of KM initiatives. Many otherwiseworthy
KM efforts are “shot down” because KM “experts” have not taken the effort to assess,
forecast and adequately argue for their potential impact on the organization’s goals of improved
productivity, revenues, profits and return on investment