There is a rising awareness the economy is depleting its natural resources and subsequently it needs to diversify away from its over-reliance on upstream oil and gas production. The Wawasan Brunei 2035 (referred to here as the Vision Brunei 2035) formulates Brunei Darussalam’s plans to upskill the labour force, reduce unemployment, strengthen the banking and tourism sectors, and widen the economic base beyond oil and gas by 2035 (BEDB, 2011). For the short term, the National Development Plan 2007–2012 supports the Vision Brunei 2035 by allocating BND 9.5 billion (around USD 6.6 billion) for 826 programmes and projects to strengthen the economy’s human resources base, social services and infrastructure, and to support the development of competitive industries. Priority industries are finance, hospitality, agriculture, halal products (which includes food, pharmaceuticals and cosmetics) and software development (APERC, 2009).