in 1784, when the paper mill became manufacture Royale, Canson donned its device and coats of arms. Annonay’s red and golden blazon, the hot air balloon that Joseph and Etienne had invented, and paper blended into the coat of arms. The device, Ite per Orbem, (« Travel the world ») referred to Montgolfier paper, which was already international. Nowadays, the Canson logo is a stylized hot-air balloon.