Conscious Actions Highlights 2014
Conscious is our plan for creating a better fashion future. It’s built on seven commitments and hundreds of Conscious Actions.
We are the number one user of certified organic cotton in the world.
21.2% of our cotton is either certified organic, recycled or grown under the Better
Cotton Initiative. Our goal is 100% by 2020 at the latest.
We use many other conscious materials, too – for example Tencel®, organic hemp
and recycled wool. These fibres represent 14% of our total material use.