SWOT Analysis
Strength
1. Technological innovations and product development capabilities
2. Leading market position garnered on strongbrand equity
3. Broad product portfolio encompassing awide spectrum of consumer electronics
4. Has a strong workforce of over 300,000 people
5. It is among the top five TV producers and top 20 semi-conductor manufacturers
6. The brand has excellent top of the mind presence due to advertising and sponsorship of events
7. It is one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon