The advertising Agency creates the menu cover in keeping with the theme of the restaurant they plan media compaigns to popularies the establishment. Their graphic designers recommend samples of the menu Cover and their copy writers devise the script of what is going to be written
The printer prints the menu cover based on quality cost effectivenness, and concept.
Sale & Marketing manager decides whether the menu and the menu cover sells . He detemines what uniqueness can be brought in to be able to promote it in the market