II. ECONOMIC ANALYSIS
The reader may find the data collected for the economic analysis
guideline are more straightforward than for the cultural analysis
guideline. There are two broad categories of information in this guideline: general economic data that serve as a basis for an evaluation of the economic soundness of a country, and information
on channels of distribution and media availability. As mentioned
previously, the guideline focuses only on broad categories of data
and must be adapted to particular company and product needs.