construct the store in one or a few days, and it does not require extensive programming
skills. The site owner basically fills out forms and attaches pictures. Another major
benefit of this approach is that hosting is usually provided, as well as support services
such as payment collection, shipments, and security. Furthermore, the vendor will take
care of all software maintenance. Many vendors also offer store and inventory management
as well as other features, as described later in this section. Finally, and perhaps most
important, if the site owner uses a vendor such as Yahoo!, eBay, or Amazon.com, the site
will be included in the vendor’s e-marketplace, which provides a great deal of exposure.
The downside of this approach is that it limits the site owner to the available templates
and tools. However, some vendors provide a professional version that allows customization.
Representative vendors that provide templates are: