Baiyoke Group is bringing Pablo cheese tarts from Japan to Bangkok, with the first shop opening on November 27 2016.
the Pablo shop is located at Siam Paragon shopping complex
Pablo cheese tarts are also available in Taiwan, South Korea, the Philippines and Indonesia. Mr Piyalert noted that there is always a long line in front of Pablo shops in Japan. Pablo is a freshly baked cheese tart with three flavours -- plain, matcha and chocolate. Product prices are in the range of 75-780 baht.
PDS Sweet Co was recently set up with 5 million baht in registered capital to run Pablo cheese tart operations in Thailand. It got master franchise rights to operate the brand for five years with a renewal option for another five years. The company spent about 40 million baht to open the cheese tart shop and has hired about 20 employees. "We expect to generate 100 million baht in sales from our first outlet in the first year of operation," said Piyalert Baiyoke, vice chairman of Baiyoke Group.
Currently, there are about 3-4 cheese tart brands in Thailand, including Hokkaido cheese tart by popular actors Willy and Kathaleeya McIntosh, which will soon open an outlet in Siam Paragon.
Mr Piyalert expects to spend about 30-40 million baht annually for the next five years to expand the group's food business.
Baiyoke Group's sales revenue from their food businesses stood at 120 million baht last year and will increase to 180 million baht this year.