The upfront survey included questions pertaining to
household demographics, allergens/restrictions, diet and
health-related goals, and food purchasing and consumption
habits. Baseline purchasing and consumption weremeasured
by participants indicating how many times per week they
currently consume/purchase a list of common food items,
as well as where products were purchased. Participants were
then placed into “bins” based on various dietary restrictions
and diet-related goals to enable individually-tailored food
messaging.