The Guardian has a graphical style, a colour palette, and interactive templates
that are driven by functionality. They have five different timeline types for different scenarios. The Guardian
undertakes a good deal of user research, but little of it is pre-
sented directly to the Interactives team: "Sometimes you are so immersed in a culture
that you take it on board via osmosis … this is probably a very bad thing" (Allen, inter-
view, 23 July 2012). Michael counters that "the assumptions about fitting content to an
audience can be a big mistake, the audience are merely using a medium" (Robinson,
interview, 23 July 2012). Focus groups have been used, and the team receive feedback
directly from readers. They undertake paper prototyping and user design on major
projects. Responding to reader comments is considered to be more useful than market
research. Michael is worried that the availability of interaction data may change the
way they do their work, for the worse he is wary that the availability of this data may
bend their values in selecting and treating stories for interactives in a more populist direction.
The Guardian has a graphical style, a colour palette, and interactive templates
that are driven by functionality. They have five different timeline types for different scenarios. The Guardian
undertakes a good deal of user research, but little of it is pre-
sented directly to the Interactives team: "Sometimes you are so immersed in a culture
that you take it on board via osmosis … this is probably a very bad thing" (Allen, inter-
view, 23 July 2012). Michael counters that "the assumptions about fitting content to an
audience can be a big mistake, the audience are merely using a medium" (Robinson,
interview, 23 July 2012). Focus groups have been used, and the team receive feedback
directly from readers. They undertake paper prototyping and user design on major
projects. Responding to reader comments is considered to be more useful than market
research. Michael is worried that the availability of interaction data may change the
way they do their work, for the worse he is wary that the availability of this data may
bend their values in selecting and treating stories for interactives in a more populist direction.
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