Week of October 20, 2014
Agenda:
1. Quiz #6
2. Homework Presentations
Learning Objectives:
Students will be able to:
• Listening Comprehension Unit 4
o Exercise 2
o Exercise 7
• Reading
o Exercise 15
o Exercise 16
Vocabulary Unit 5 Marketing Tools (Vocabulary is key to speaking English)
Distribution channels
The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor. A distribution channel can be as short as a direct transaction from the vendor to the consumer, or may include several interconnected intermediaries along the way such as wholesalers, distributers, agents, and retailers. Each intermediary receives the item at one pricing point and moves it to the next higher pricing point until it reaches the final buyer. Coffee does not reach the consumer before first going through a channel involving the farmer, exporter, importer, distributor, and the retailer. Also called the channel of distribution.
Wholesaler
Person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers.
Sales projections
An estimate of what might happen in the future based on what is happening now.
Quarter
the fourth part of a measure of time: one of a set of four 3-month divisions of a year .
Distinguish
To make (someone or something) different or special in some way.