The Department of Educational Technology, Faculty of Education Kasetsart University Thailand is mandated to
regularly update the curriculum to produce graduates with expertise on production, development, and research as
well as management of technology and modern communications for instruction. This mandate highlights values
and virtues to lead in the development of information technology, media, and communications. This paper
primarily aimed to explore the needs and expectations of public and private organizations towards graduates in the
fields of technology and communications studies at the Master and Doctorate levels. In general, the samples of
this study included executives and supervisors in 50 public and private organizations. Online questionnaires about
the appropriate attributes of educational and communication technologists that organizations need were used to
collect data. In addition, the expectations of organizations regarding the technology and communications studies
curriculum at the Master and Ph.D. levels were determined. Findings revealed that the needs of organizations
included concept specialization particularly on the creative use of modern technology, expertise in the field, ability
to work, integrated, knowledgeable, had a vision and exemplifies the values of honesty and loyalty to the
organizations. Research results would be useful in improving the teaching and learning curriculum of the
Department of Education Technology and Communications in accordance with the needs and expectations of
different organizations in Thailand.