The GLA not that since the inception of the NMW,at what many trade unions felt to be an unnecessarily low level,there has been much discussion of what is an 'acceptable'level for the NMW. More recently,a campaign has emerged in support of a 'living wage'.Originating in america,the living wage campaign aims to address what it consider to be'poverty wages'.Currently it is suggested that the 'living wage' for London should be f7.05(similar campaignts have been started in oter parts of the UK) and campaigners are seeking to target industies such as tourism and hospitality to ensure that companies are paying this wage. With mayoral support in London and a commitment From the London 2012 Olympic project team to the living wage, the campaign has enjoyed some success in raising the issue of low pay.