Lewis Gordon Pugh / also knows a lot / about the way the mind / can control the body.
Pugh is an ice swimmer / from England.
He swims / in ice-cold water / (32˚F; / 0˚C) / in just a regular bathing suit.
He holds / the world record / for the longest cold-water swims / in both the Arctic / and Antarctic.
Pugh spends / a great deal of time / in mental preparation / before each swim.
Of course, / he prepares his body, / but more importantly, / he prepares his mind.
He often / spends four hours a day / thinking about / challenging situations.
He thinks about / his reasons / for wanting to break records.
He thinks about / every minute / of the swim, / imagining how it will feel / in detail.