out of this combination of a troubled past and a bright future rose swenson is dilemma. did the market view gainesvoro as a company on the wane a blue-chip stock or a potential growht stock? how if at all could gainesvoro affect that perception? would a change of name help to positively frame investor id views of the firm? did the company is investors expect capital growth or steady dividend? would a stock buyback instead of a dividend affect investor is perceptions of gainesvoro in any way? if those questions could be answered what were the implications for gainesvoro is future dividend policy?