• Loyalty Program – the Hilton HHonors program is well-recognized in the travel and tourism industry. In 2007, Hilton Hotels Corp extended its loyalty program with the introduction of Experience Rewards, offering its 17 million members more personalized and experience-oriented rewards options. Early in 2008, Hilton also ended blackout dates, making the program more valuable to users. A strong focus on its loyalty program creates brand loyalty among new customers and affect future revenues.