Two of the gaps in the High-Tech Marketing Model are relatively
minor—what one might call “cracks in the bell curve”—
yet even here unwary ventures have slipped and fallen. The first
is between the innovators and the early adopters. It is a gap that
occurs when a hot technology product cannot be readily translated
into a major new benefit—something like Esperanto. The
enthusiast loves it for its architecture, but nobody else can even
figure out how to start using it.