Telephone marketing is regarded as a form of electronic marketing. Marketing which is conducted this way, or is sent by other electronic means (by fax, email, or text message) is subject to extra rules set out in the Privacy and Electronic Communications (EC Directive) Regulations 2003. We have published a separate guide that explains how to comply with these rules:
Guide to privacy and electronic communications
This guide explains your obligations under the Regulations and answers many frequently asked questions.
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