The proliferation of piracy in the entertainment industry is a significant and rapidly growing phenomenon.New technologies such as the convergence of computing,communication,and entertainment devices,the falling prices of devices incorporating such technologies,and increased broadband internet speed and penetration have made the unauthorized digital copying and distribution of films,television productions and other creative works easier and faster and enforcement of intellectual property rights more challenging.This facilitates the creation,transmission and sharing of hight quality unauthorized copies of Disney’s content.The proliferation of unauthorized copies and piracy of these products has an adverse effect on the company’s business and profitability as these products reduce the revenue that the company could potentially receive from legitimate sale and distribution of its products and services.Thus,increasing instances of piracy will have an adverse effect on the company’s business and profitability.