began its rapid ascent as a key player in Thailand’s direct selling cosmetics industry.
Mistine started with fewer than 10 employees and less than 100 products at a time when the Thai people were not familiar with the direct selling model for cosmetics. Based on Mistine’s success, direct selling now accounts for well over 50 percent of the market and is the preferred method of selling and distributing cosmetics in Thailand. Mistine and
Better Way quickly became the leader in the Thai direct selling cosmetics market—a position it has held since 1997. The company’s distribution warehouses, among the largest in Asia, handle more than 6,000 products under the Mistine umbrella. These warehouses distribute products to appoximately 1 million Mistien sales representatives around the globe and more than 1 million customer in Mistien's membership program.