Besides being an effective listener, to be successful, a consultant also needs to possess the ability to put himself in the customer's shoes. He or she should not just focus on making a sale and reaching a certain quota, but also on solid customer service. Since customer satisfaction and future sales tend to be directly linked to the quality of customer service, overlooking small details may be detrimental. It is important for the person to be approachable and welcoming, engaging in small conversations that move beyond the actual sales transaction.