I think that the most consumers’ decisions come from word-of-mouth marketing (WOMM). which especially true for consumers who are buying a particularly expensive product or a product for the first time and they will find reliable comparison from Word-of-mouth marketing there are directly affects the consumer's decision who still hesitate. While traditional campaign strategies consumers don’t generally talk about how a product but view data through a network online.
People communicating face to face or over the phone feel the need to respond immediately. But people online have time to deliberate over a response.