Pre-test 2: The focus of this part was to determine the high and low points of price discounting. The
results showed ten people chose 10% while 9 chose 60% as their highest and lowest price discount range. In real
business practice, price discounting of cosmetic beauty product rarely goes down to 70%, therefore, this research
has selected 10%-70% as the price discount range. Likewise, thirty female students from the same major were
chosen to be the survey target. Out of these thirty individuals, ten people selected the lowest price discount (10%)
while nine picked out the highest price discount (60%). Since there are significant paired test differences (t=16.182, p=0.000)between the highest and lowest price discounts, this research adopted 60%-10% as the
range for price discounting. The subject of this research covered female students from various departments at the
private university. Most of these university students have known for their strong self-image, sense of fashion,
and pursue of modern life. Under the influence of the media, this generation is widely informed. Therefore, this
research was not exclusive to students from certain academic background when it came to choosing survey
targets. There were four experimental settings in the beginning. However, the product knowledge category was
divided after the questionnaires were returned, resulting in 8 experiment settings.