a green resort is an environmentally friendly resort establishment that practices green principles and programs (e.g., water and energy savings or the reduction of solid waste and emissions) to help save the environment as well as to improve the hotel's effectiveness (e.g., cost saving). the term, "green" is alternatively called "eco-friendly". "environmentally responsible", or "environmentally friendly" (Pizam, 2009). According to the theory of consumer demand (Lancaster, 1996), consumers make decisions about a particular product or service based on the attributes that make up, or the characteristics of, the product or service as a whole.