Upscale It is almost impossible to offer a boutique experience below the upscale level of at least four stars.
Restaurant Boutique hotels usually have high-class restaurants.
Not for large
groups
Boutiques should have limited meeting space. When a boutique depends on the group meeting
segment for more than 10%-15% of its weekday demand, the hotel begins to lose its unique
personality.
Building Boutiques typically are housed in older, unique structures that have been converted from another use.
These structures help the property exude a unique personality and often bring tax-credits that will
help the project pencil out.
Location Location for a boutique is not as important as for a branded hotel.
Lobbies Boutique lobbies generally are much smaller than conventional hotels, which make the guest
experience much more intimate
Profit Properly run boutiques will have lower operating costs and higher margins than branded hotels.