Considering that previous findings supported the impact of nationality on the effect of CSR efforts (Maignan 2001), the increasing popularity of the concept of CSR on a global level might have supported this unanticipated finding.
Considering that previous findings supported the impact ofnationality on the effect of CSR efforts (Maignan 2001), the increasing popularity of the concept of CSRon a global level might have supported this unanticipated finding.