Factors Variables Perceived Usefulness Perceived Ease of Use Perceived Enjoyment
E-commerce enables me to save more time 0.862
E-commerce is convenient 0.862
E-commerce enables me to purchase any item more quickly 0.862
E-commerce would improved my performance in making online shopping 0.862
Learning to use e-commerce is easy 0.899
E-commerce is easy to use 0.899
E-commerce provides understandable interface 0.891
It is easy to become skilful at using the e-commerce system 0.891
E-commerce is flexible 0.849
Fun 0.874
Pleasant 0.867
Positive 0.865
Exciting 0.874
Wise 0.87