Keep in mind that capitalism needs
a brain and a soul. Solving today’s burning
issues—social, environmental, political,
and financial—requires bigger goals, new
incentives, and a reconception of what
business really is. It also requires leaders
with moral muscle who are willing to pursue
sustainable goodness and positive impact
despite colossal challenges. Starbucks
CEO Howard Schultz and Unilever CEO Paul
Polman are champions in this movement:
Their long-term missions and pursuits are
models for building companies to last.