What are the latest introductions to your range?
Jorge López Dóriga: ‘Big’ is our flagship brand, sold in all of the over 20 markets in which AJE is present around the world: in Latin America, Asia and Africa. The cola flavour (Big Cola) is the most popular and is the fourth most sold carbonated soft drink in the world (source: Euromonitor, 2011).
Several of our other brands, including Cielo (water), Cifrut (juice drink), Pulp (nectar), Sporade (sports drink) and Volt (energy drink) are among the leading brands in their respective categories in several markets.
All our global brands have just gone through an extensive rebranding exercise in which we worked together with Interbrand, and the results are spectacular!
We continuously innovate with new flavours for our existing brands in order to respond to local tastes and preferences, as well as trends. For example, in Indonesia we have launched Big Melon and Big Grape, while in Colombia we have introduced Big Pineapple.
We also have some very exciting projects in the pipeline to develop products with functional (health) benefits.