The most commonly stated objective of competition policy is the promotion
and the protection of the competitive process. Competition policy introduces
a “level-playing field” for all market players that will help markets to be
competitive. The introduction of a competition law will provide the market
with a set of “rules of the game” that protects the competition process itself,
rather than competitors in the market. In this way, the pursuit of fair or
effective competition can contribute to improvements in economic
efficiency, economic growth and development and consumer welfare.