Monetization of the service through brands and Marketing
Thanks to the chat feature, starting one to one communication between the user and a brand is quick and accurate. In opposition to one to all communication like SinaWeibo or Twitter, the user and the brand are at the same level (the brand cannot show how many users are following the communication of the brand).
For the brand, it is a good way to add contacts and build a relationship with current buyers or potential consumers. WeChat is a Customer Relationship Management (CRM) tool and should strengthenloyalty to the brand.