Maybelline is a public company headquartered in New York, New York. The company is a subsidy of L’Oreal USA, Inc. In 2004 Maybelline officially changed its name to Maybelline New York. Since its founding, the company has grown to include around several thousand employees and approximately 1 million square feet of manufacturing and distribution space. According to the company website, Maybelline had become the No. 1 cosmetic company in the U.S. by 2000, and remained so in 2014; it's also the top seller worldwide. Its cosmetic products are sold both online and in various retail stores across the globe.