Label sections and categories according to the value they hold for the customer, not according to what they do for your company. For example, on a heating oil site, what should you call a category of home energy tips?
On www.jamesdevaney.com, it's called "Consumer Information." This company-focused phrase is based solely on how the fuel company values this customer (as a consumer, not a business). Instead, think of how the customer would view the information, such as "Home Energy Tips." Ask customers what they look for when they need such information. Use the words they use.
Label sections and categories according to the value they hold for the customer, not according to what they do for your company. For example, on a heating oil site, what should you call a category of home energy tips?On www.jamesdevaney.com, it's called "Consumer Information." This company-focused phrase is based solely on how the fuel company values this customer (as a consumer, not a business). Instead, think of how the customer would view the information, such as "Home Energy Tips." Ask customers what they look for when they need such information. Use the words they use.
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