[16].
Since many studies were reviewed in this section, most studies examined online identities, but rarely examined anonymity. For example, Myspace users create their second identities by using their actual photos, with the goal of marketing and self-commercial. Similarly, Manago, Graham, Greenfield & Salimkhan [7] found that users use the commercial metaphor of marketing on their online self-presentation. Some studies also concentrated on the relationship between gender and online self-presentation.
Noticeably, to present oneself online is now much easier than in the past. In the past, to create a homepage, a user needed to have knowledge about HTML To decorate Myspace by one’s own artwork, one needed to know how to code CSS. Today, social networking sites and applications are very easy to use. This could cause a higher number of anonymous user. In contrast, the functions of current social networking sites and applications limit identity play