Even though research on this unique market segment has appeared gradually, it is still quite limited. Henderson7 suggested that more examinations have to be done pertaining to different groups of women on unique social (e.g., travel) circumstances. Josiam et al. also argued that more effort should be made to recognize the travel patterns of this segment of female travelers. The purpose of this study is to investigate the leisure travel motivations of women who travel alone and to examine the characteristics and the consumption patterns of solo women travelers. More specifically, the aim is to understand solo women travelers’ leisure travel patterns
and systematically interpret them through the perspective of their travel motivations.