Targeted Campaign Developer – Campaign Management
Job Description
• Work with product, channel and segment teams in planning and designing targeted campaigns
• Determine relevant target customers for target campaign by using centralized customer database as well as ad hoc data sources
• Leverage descriptive and predictive data mining findings and/or results to enhance targeted campaign efficiency and effectiveness
• Manage execution of targeted campaigns, ensuring relevant stakeholders can execute targeted campaign as planned
• Conduct pre- and post-campaign cost-benefit analysis and present key findings and recommendations to business counter parties and senior management
• Ensure targeted campaigns are consistent with Campaign Governance and Customer Contact Policy
• Participate in designing and maintaining Data Mart for supporting targeted campaign work
Qualifications
• Bachelor’s Degree or higher in IT, Engineering, Economics or any related field
• Thai nationality, aged 21 – 35
• Experience in Targeted Marketing Campaign, Process Design will be an advantage
Required Skills
• Structured and systematic thinking - ability to translate business concepts/idea into structured procedures and criteria
• Good at persuading and negotiating
• Work well with multiple stakeholders
Working Location: Operating at Silom Head Office
If you require more information please contact Khun Pornphimol Tel. 0-2685-7852