Social media differs because while you’re certainly trying to generate buzz and interaction, you also want to increase your bottom line, and that means data acquisition for lead generation and sales for eCommerce. - See more at: http://www.socialmediatoday.com/social-business/peteschauer/2015-06-28/5-biggest-differences-between-social-media-and-social#sthash.0ZYmxuQ6.dpuf