The Psychology of color
I want you to imagine yourself in a room painted a light color. Now imagine yourself in a vibrant red room. Do you think you would feel differently in each of these rooms? If you are like most people, you would feel calmer in the blue room and more energized in the red room. Why is this? Psychological studies have found that different colors can have different effects on mood and behavior.
People have a tendency to associate colors with where these colors appear in nature. So, for example, without realizing it we associate soft shades of blue with the sky and sea. These associations make blue a calming color for most people. Asuka Obata runs a spa in Kyoto, Japan. All the walls of the salon are blue. Obata says, “It is essential that we create a sense of peace and tranquility. The color blue helps us achieve this.”
On the other hand, red is associated with fire and blood. So red is also associated with danger, passion, and love. The color red has even been shown to raise blood pressure! Adriana Vilas of Cordoba, Argentina, painted her office red. She says, “I like being surrounded by a color that gives me energy and inspiration.” Jack Alter of New York City gives red roses to his wife every few weeks. He explains, “I want to show her that, even though we’ve been married for 20 years, I still feel passionately about her.”
While we all share natural associations with certain colors, the same color may have a very different meaning to people of two different cultures
The Psychology of color
I want you to imagine yourself in a room painted a light color. Now imagine yourself in a vibrant red room. Do you think you would feel differently in each of these rooms? If you are like most people, you would feel calmer in the blue room and more energized in the red room. Why is this? Psychological studies have found that different colors can have different effects on mood and behavior.
People have a tendency to associate colors with where these colors appear in nature. So, for example, without realizing it we associate soft shades of blue with the sky and sea. These associations make blue a calming color for most people. Asuka Obata runs a spa in Kyoto, Japan. All the walls of the salon are blue. Obata says, “It is essential that we create a sense of peace and tranquility. The color blue helps us achieve this.”
On the other hand, red is associated with fire and blood. So red is also associated with danger, passion, and love. The color red has even been shown to raise blood pressure! Adriana Vilas of Cordoba, Argentina, painted her office red. She says, “I like being surrounded by a color that gives me energy and inspiration.” Jack Alter of New York City gives red roses to his wife every few weeks. He explains, “I want to show her that, even though we’ve been married for 20 years, I still feel passionately about her.”
While we all share natural associations with certain colors, the same color may have a very different meaning to people of two different cultures
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