A possible explanation of the importance of these factors in low cost airlines is due to service expectation of low cost airline customer is relatively low (Lawton, 2002).
Thus, customers of low cost airline tend to accept a less accurate and prompt service (Roades & Waguespack Jr.,2008).
A bit delay of flight, for instance, tend not to be a problem for most of low cost airline scustomers.
In full service airlines, these factors are not significant as most of the full service airlines provide accurate and prompt service.
In other words, providing prompt and accurateservice in full service airlines will not affect customer satisfaction although.
However,inaccurate and unprompted service will definitely lead to full service airlines customers unsatisfied.
A possible explanation of the importance of these factors in low cost airlines is due to service expectation of low cost airline customer is relatively low (Lawton, 2002). Thus, customers of low cost airline tend to accept a less accurate and prompt service (Roades & Waguespack Jr.,2008). A bit delay of flight, for instance, tend not to be a problem for most of low cost airline scustomers. In full service airlines, these factors are not significant as most of the full service airlines provide accurate and prompt service. In other words, providing prompt and accurateservice in full service airlines will not affect customer satisfaction although. However,inaccurate and unprompted service will definitely lead to full service airlines customers unsatisfied.
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