Unstoppable Elders
• The “elders” target group is estimated between 1.3 and 1.6 billion worldwide
• 59% of 55+ U.S. affluent define retirement as “a time to travel and explore new places,” and 42% are planning international travel in the next 12-24 months.
• Rest and relaxation, 3 - 4 days and 9 - 10 days
• Word-of-mouth information is an important source of information
• Off peak travel is favorable
• Seniors are the developed world's wealthiest and most demanding
• Tourism Security is important to senior travelers
• Seniors tend to show higher levels of frustration
• Lack of good airline service is a major obstacle for senior tourism.