However, the World View experience is not about speed, it's about enjoying a once in a lifetime journey. Our unique advantage is that our body of work over the last 25 years, from product design to aircraft interiors and hotels, means we always design with the user at the heart. We didn’t just want to design a vessel, we wanted to define what commercial space travel could be. We wanted to create a stylish, elegant, luxurious environment for this unique experience. It was all about finding the right balance between form and function.