Guidelines for Options 3a and 3b
1. A full-color BEST WESTERN only logo cabinet is required. The
cabinet must follow the shape of the BEST WESTERN logo and
cabinet sides must be painted Best Western gray.
2. Property name or logo, when used:
a. Must be displayed in individually mounted, threedimensional
(commonly
referred
to
as
channel)
letters.
b. Property name letters must be displayed in one of the
approved Best Western colors: black, white, Best Western
red, Best Western blue, Best Western yellow, Best Western
gray or Best Western gold. Alternative materials are
allowed with BWI approval.
c. May be in any typestyle.
d. A property name or logo enclosed in cabinets are not
allowed for an Option 3 sign.